Social Media Marketing Campaigns

Below are social media marketing campaigns I developed and executed to support admissions, fundraising, community engagement, and school spirit at Newark Academy, St. Andrew's, and Academy of the Holy Cross.

As part of St. Andrew's admissions campaign, I developed and implemented "Why St. Andrew's", inviting students to share, in their own words, why they chose the school. The campaign used authentic student voices to showcase the student experience and

As part of St. Andrew's admissions campaign, I developed and implemented "Why St. Andrew's", inviting students to share, in their own words, why they chose the school. The campaign used authentic student voices to showcase the student experience and help prospective families see what makes the St. Andrew's community distinctive.

I adapted a popular graduation-season social media trend to reinforce the Academy of the Holy Cross' sense of community and lifelong alumnae connection. Built around the school's motto, "Once a Holy Cross Girl, Always a Holy Cross Girl," the campaign

I adapted a popular graduation-season social media trend to reinforce the Academy of the Holy Cross' sense of community and lifelong alumnae connection. Built around the school's motto, "Once a Holy Cross Girl, Always a Holy Cross Girl," the campaign paired a timely social format with an enduring institutional message.

I developed and managed #TeacherDayatNA, a fundraising campaign designed to spotlight Newark Academy's teachers while encouraging the community to support the school. By putting teachers and their impact at the center of the campaign, the initiative

I developed and managed #TeacherDayatNA, a fundraising campaign designed to spotlight Newark Academy's teachers while encouraging the community to support the school. By putting teachers and their impact at the center of the campaign, the initiative connected fundraising with the people who make the school experience meaningful.

I created #MinutemenMonday to regularly highlight Newark Academy student-athletes and build engagement around the school's athletic community. The campaign provided a consistent social media feature while giving students and teams a dedicated platfor

I created #MinutemenMonday to regularly highlight Newark Academy student-athletes and build engagement around the school's athletic community. The campaign provided a consistent social media feature while giving students and teams a dedicated platform to be recognized and celebrated.

I launched Senior Spotlight in 2020 to celebrate Newark Academy's graduating class and strengthen community engagement during an unprecedented school year. Using #NAseniors2020, the campaign gave each senior an opportunity to be recognized while crea

I launched Senior Spotlight in 2020 to celebrate Newark Academy's graduating class and strengthen community engagement during an unprecedented school year. Using #NAseniors2020, the campaign gave each senior an opportunity to be recognized while creating a collective celebration of the class across social media.

I created this video to launch the annual fundraiser organized by Hearts for Haiti, a student-run club supporting the school's sister school, Christ Roi School, in Civol, Haiti. The video used student voices and storytelling to introduce the cause, b

I created this video to launch the annual fundraiser organized by Hearts for Haiti, a student-run club supporting the school's sister school, Christ Roi School, in Civol, Haiti. The video used student voices and storytelling to introduce the cause, build awareness, and encourage participation in the fundraising campaign.